Helping my friend Judy with her new web design
My friend Judy sent me an email about helping her on a redesign on a few of her landing pages. She gave me a few choices about what I liked, and no surprise, I didn't like any of the choices (multiple choice is not my strong point).
Here's what I emailed her back:
Judy, as a good friend, quite candidly here's what I think about your web landing page:
You should create ONLY 4 paths for your visitors to go down:
- get someone to buy something right now
- get someone to give you their email address so you can build a relationship
- get someone to tell a friend
- get someone to go to another page on your site.
That's it. Only four things worth doing. You should do this via a strong call to action.
So, what are you trying to accomplish? (Hint: picking one works better than picking two, and picking more than two is silly.)
I think we've learned that for most ecommerce sites, #2 and #3 are the ways to win.
So, my advice to you is to figure out what you want to achieve, then figure out what you can get, and obsessively focus on doing just that.
What does your website do for your visitors? Take a look at these 4 actions, see if you can find them easily in your website and landing pages. If you cannot it is time to join my friend Judy, and redesign.
