When you upload a video to YouTube, you get access to YouTube Insight, a FREE powerful analytics tool that shows you a bunch of interesting metrics about your video: who’s watching it, where, its ratings, total number of views and the like.
This info, however, was – until now – hidden from the rest of the general population, but not any more. By switching it on in the the privacy settings for your videos (located under “My Account”) you can now share this data with everyone. It’ll become visible in the “Statistics & Data” section, located under the video.
So, what can the viewers see? Besides the number of total views, comments, ratings and average ratings, one can also find out a list of top ten referrals, gender/age audience distribution, and popularity of the video in various parts of the world. Not bad for a free tool, especially for journalists and analysts who will now be able to gather some more data about a particular video (if the option is switched on, of course).
See an introductory video for YouTube Insight below; and see how it works in practice
Good Luck and Happy Marketing
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