Wondering if "social media" is for you? Check out this video.
The numbers are impressive, and perhaps more so when you consider the challenge of reaching "the next generation" (or, another way of thinking about this is "your kids"). While relationships are an important part of doing business, communicating through multiple medium is critical to success.
Years ago, a Dr. Jeffrey Lantz from Harvard conducted research that showes you needed to communicate to people a minumim of 18 times through different mediums for your message to be heard / remembered (or consider this branding). Social media shoudl be more accurately thought of as social marketing ... how to develop a marketing strategy, using all applicable mediums, to communicate a message, in the form that your audience wants to receive it. To achieve this, a communications strategy needs to be developed to identify the right message to the right audience while understanding the level of interaction you want and that your audience will / can / wants to provide.
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