GUERILLA MARKETING MEETS "X GAMES"

,Or shall I say XXX Games. . .

 MSI Computer manufacturer is doing a big promotional push for a series of notebooks called the X-Slim. As you might expect, their big selling point is their size: they’re less than 3 pounds and, according to the ads, are less than an inch in thickness.

Core to that promotion is a YouTube contestto win a trip to the Great Barrier Reef and a new notebook. The goal is to create an “extreme crazy video” with an MSI notebook; the company will then choose 15 winners.

However, it isn’t the contest that’s making buzz, but apparently one of the insane demo videos. One where acrobats catch laptops with their butts.

Yes, seriously. The video, launched two days ago (August 10th) has become a viral sensation, growing to over 75,000 views – this is up from just 7000 a few hours ago. The video literally depicts one man in tights using his rear to grasp onto laptops thrown at him.

The video’s so insane that many YouTube  commenters think this is a fake video or that the footage was done backwards. How you’d throw a laptop out of your butt though…we won’t even begin to speculate. Regardless, this is great publicity for MSI. Clearly it’s a slim laptop if you can catch it where the sun don’t shine.

As always you be the judge, if the campaign and video is rigged does the computer company gain ADvantage?

Last point you must consider,  when you open your Viral Advertising Campaigns to Viral Online Contests, you must consider the world and quirks of social media. Chances for adverse Viral  ads overshadowing content you seek is always present.

Good Luck and Happy Marketing 

Comments

[EC New York]

It seems this video whether real or not will get the company more coverage than all other entries. Therefore, you must wonder if it was preconceived by the company but still allows them "wiggle room"

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