With your success in mind, I'’ve created a checklist of best
practices and tactics to give you practical ideas and solutions for marketing
in 2010's recovering economy. All projections and forecasts moving forward point to a recovering and improving economy. The question which seems in "play" is how soon. While no one person is confident in their predictions that should not preclude you from growing your business, or in some cases rebuilding your business. Here are my ideas.
Now, more than ever, measurability and accountability should be a priority within your marketing strategy for 2010. By marketing online, you’re able to measure the results of your marketing dollars. Phoenix ONE can help you to ensure that your marketing dollars are committed to those programs that produce results.
Move Into Your Sales Department. Get closer to your sales team and listen to the conversations they’re having with prospects and clients – it’s more important than ever. Find out what they are facing and consider how your marketing plans need to adjust to what you’ve learned.
Spell It Out, Post It, Make It Internally Known. Refine your 2010 marketing plans for the current economic climate. Be certain that you’ve identified measurable goals and adopt a strategy that can produce results for your company. Make certain your a flexible.
Change It Over. Fit your messaging to the times. What is your current VALUE BENEFITS to your clients. Rewrite your offer messaging to focus around product and service benefits. Rather than highlighting what your product does or how it does it – write about what problem it solves or how it will save money or resources.
Be Your Client or Prospect. Do You Know YOUR UVP, USP,UMP and UPP- Unique Value Proposition, Unique Sales Proposition, Unique Marketing Proposition, and of course your Unique Perceived Proposition - any of these missing -develop them immediately with outside help!
Check Around. Make sure your current marketing efforts are proving results. If you’re unsure, now is the best time to find out. Ensuring that your marketing tactics are measurable is vital to proving the success of your marketing initiatives. Get or Do your Own Marketing Audit
Help Now. Offer your marketing expertise in every way possible to help your sales team write proposals and presentations. Effective marketing includes providing the sales team with messaging and sales support tools.
Look Back. Review the strategies and tactics that have put you in front of your target audience and decide if they are worth repeating or not.
Pitch In. Showcase the value-added services that you provide to customers. If you don’t have any, now might be the time to develop some.
Add it up. Every marketing dollar you spend should work to generate qualified leads for your sales team.
Need more help or want a marketing audit, contact us today
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