Are You Changing Your "Habits" ? Marketing That Is. . . Consider the 3 F's of the New Marketing!
We all know that we've become a screen-obsessed culture... Our waking hours are spent moving from the desktop to the laptop to the tablet to the smart phone to the HDTV. As audience habits of consuming information and entertainment change radically, so must the time-honored practice of how we market. Marketing methods of delivery, message and content MUST reflect the new way consumers consume.
TV ad/marketing was king for decades, but the advent of DVR's, "Click Happy Viewers", and the Fast Forward Button have changed the landscape of TV advertising, forever! No longer can you count on the demographics of a show, channel, or time slot to "wet viewer appetites" for products.
Consider what the IPOD linked into a car audio system has done to Radio Advertising.
Consider what email coupons from your local store did for direct snail mail coupons.
What has online readership done to magazine and newspaper ads? - Not only are newspapers losing ad-muscle, they are bleeding cash. Top columnists leave print for the blog-o-sphere daily and in turn increase their readership and followers ten-fold.
Even online ads are changing or morphing into another form- When was the last time you clicked on a "pop up" or banner ad"? We all have our pop up blockers on "lock and load"
The amount of time people spend on social media sites now equals their total TV viewing time, and exceeds their radio listening time by 1000%.
Consider the Changes of Habits:
- "Visit our website"; has become - the 3 F's - Follow, Friend and Fan!
- This arena is social "you talk WITH people, not AT them".
- We are in a social world of "advise and consent," not the former world of... "and now a word from our sponsors".
- People INVITE you, no longer do you intrude with messages!
- People be-friend your message not bemoan the intrusion / interruption to viewing or listening pleasures.
Not only must your method of delivery change, but your message must be:
- Memorable so it, , , "Pops the Cork"
- Viral to Gather Attraction and Distribution of Message
- Enhanced for the. , ,"What's In It For Me", Question
- Deliver a Strong Value Proposition. . ."You Can Solve My Problem That Fast and Easy"
- Your Call To Action Must Reflect The Medium for Delivery. . .Hip Venues Have Hip Viewers"
- Reflect the Attention Span of The Venues Demographics to Gather Social Support
You must now find friends who will become your banner ads, your direct mail coupons and your radio spots - Social media marketing is here to stay, that is until the next wave of technology captures our fancy.
Your Marketing, Advertising and Branding must become socialized forms of adoption.
Change Your Habits Today, Your Target Audience Has Changed Theirs' Already!
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