Your Business Wisdom

IMPROVE YOUR SITE in 3 HOURS or LESS

5 Steps in 3 Hours or Less to Improve Your Website

Simple Steps to Improve Website Usability

 

 

 

 

 

 

#1 Eliminate the "Techno Geek Talk"

Don’t assume that all of your website visitors are going to understand your industry lingo and acronyms. Strive to use easy-to-understand language. No matter what your product or service, let friend or family review your site for both readabiity and understanding what it is you do.

#2 Focus on the YOUR Site Visitor’s Goals "WIIFM" Factor-

Subconsciously ALL visitors want & think . . ."What's In It For Me"

Think of the major objectives of your website visitors. Why are these people on your site? Make it clear right on your home page what they should do next in order to accomplish what they set out to do. People have one purpose, I came to this site to get____________, Give it to me now, fast!

#3 Get Right to the Point

State the most important information at or near the top of each page. Remember that many people do not scroll down web pages.People do not read websites, they do not surf the internet the simply skim text until their "interest button lights up"! Get to THEIR need now and often!

#4 Include Contextual Links & Make Sure All Links Work Properly

Add links to the copy within your website to guide your readers to more detailed information and answers on specific topics found on other pages in your site. Internal, contextual links is a great way to add usability without cluttering the page. There are a variety of tools on the market to automatically check the links on your site.

#5 Give the Site Visitor Options to Contact You

Make sure that you are offering your prospective customers at least three options (e.g., telephone number, email address, on line form, chat functionality, Twitter, etc.) to contact you with questions.People need a sense of comfort, can I contact these people now.  Don't forget to include your telephone # and physical address very predominantly on every page!

These are just a few suggestions to help you quickly crank out a number of usability improvements to your website. Need Help, that is what we do! Contact us today at info@phoenixonesales.com.

Good Luck and Happy Marketing

CONSIDERING SOCIAL MEDIA, CONSIDER THIS!

Wondering if "social media" is for you? Check out this video.

The numbers are impressive, and perhaps more so when you consider the challenge of reaching "the next generation" (or, another way of thinking about this is "your kids"). While relationships are an important part of doing business, communicating through multiple medium is critical to success.

Years ago, a Dr. Jeffrey Lantz from Harvard conducted research that showes you needed to communicate to people a minumim of 18 times through different mediums for your message to be heard / remembered (or consider this branding). Social media shoudl be more accurately thought of as social marketing ... how to develop a marketing strategy, using all applicable mediums, to communicate a message, in the form that your audience wants to receive it. To achieve this, a communications strategy needs to be developed to identify the right message to the right audience while understanding the level of interaction you want and that your audience will / can / wants to provide.